Ngophuhliso loqoqosho lwemarike kunye notshintsho, abathengi bayanda ukuphenjelelwa ziimveliso zophawu.Ukhuphiswano lweBrand lube ngummandla obalulekileyo wokhuphiswano kukhuphiswano lwamashishini ekhabhinethi, uphawu lweshishini lokuzisa ubutyebi boqoqosho obungenakulinganiswa, ulwazi lophawu luye lwaba lolunye lobutyebi obungaphathekiyo bamashishini ekhabhinethi.Ngokunyuka kokhuphiswano lwe-brand, indlela yokuphucula ukukhuphisana kwe-brand yamashishini ekhabhinethi kuye kwaba yinto eshushu yophando kumashishini ekhabhinethi namhlanje.
Ukubekwa kwebhrendi ngokuchanekileyo
Ngophuhliso loshishino lwezixhobo zezixhobo zentengiso kuqoqosho lwentengiso ukomeleza isitshixo sokhuphiswano lwebrendi, naliphi na ishishini ukuze liphile, ukuphuhlisa imfuneko yokuba libe nendawo ecacileyo yalo, kuba nokuba kubekwe kwindawo, kodwa ukuba akucaci, kusenokubakho nokuqhekeka.Ngokucacileyo, ukuze abathengi bakwazi ukwahlula phakathi kwezona zilungileyo nezimbi ziya kuba yeyona nto iphambili kuwo onke amashishini ekhabhinethi.Ukubekwa kwegama lekhabhinethi kuya kuphakanyiswa kwinqanaba elingazange libonwe ngaphambili.Ngeli xesha, uphawu lweminyaka emininzi lwaqala ukugqamisa ukusebenza kolwakhiwo.Ukungabikho kogunyaziso lombuso olusemthethweni lwembeko, umgangatho wemveliso ugqwesileyo, kunye nesiseko sabathengi esidala se-brand kunye nodidi olulodwa lwemveliso, iqondo elithile lokwazisa ngemarike yeshishini lekhabhinethi linenzuzo ekhethekileyo.
Ukuthengiswa kweepotfoliyo zemveliso ukuziqhelanisa notshintsho lwemarike
Ngenxa yotshintsho kwimfuno yemarike kunye nemeko yokhuphiswano, into nganye kwipotifoliyo yemveliso yekhabhinethi ibopheleleke ukuba yahluke kwimeko yemarike eguqukayo.Ke ngoko, amashishini ekhabhinethi kufuneka ahlalutye rhoqo izinto ezahlukeneyo kwipotfoliyo yemveliso, ngokwendawo yentengiso kunye notshintsho lwezixhobo, ukonyuka kwangexesha kufuneka kuphuhliswe iimveliso kwaye kupheliswe iimveliso kufuneka zirhoxiswe, ukuze zenze eyona potfoliyo ilungileyo yemveliso ukwenza amashishini asebenze. ukufezekisa inzuzo ephezulu, ukufezekisa ibhalansi eguqukayo yomxube wemveliso.
Ixesha lokuposa: May-05-2023