Emva kweminyaka yophuhliso, imboni ye-hardware ngoku ingene kwixesha elithi "polarization", kwaye "umthetho wesibini okanye wesibhozo" uye waba yinto engenakugwemeka. Iinkampani ze-Hardware zineempawu zazo kuphela, indawo echanekileyo yamaqela abathengi, ukuze ithathe indawo enenzuzo kwimarike.
I-Hardware market polarization presents
Ngokhuphiswano olukhulayo kwishishini le-hardware, imarike ye-hardware iyatshintsha kwaye iimeko ezintsha ezinzima ziyavela. Iimveliso ze-brand zineenzuzo zophawu, zombini ngokwemigangatho, isimbo kunye nenkonzo yasemva kokuthengisa ziphezulu kakhulu, ngelixa "iintengiso" zilungelelaniselwa ukuhonjiswa okwethutyana okanye ingeniso jikelele yabathengi abaqhelekileyo iimfuno zokuhombisa ezikumgangatho ophantsi, ngaloo ndlela kukhuthaza ukwanda imarike yabathengi be-bipolar ye-hardware.
Umhlalutyi weshishini wabonisa ukuba: kwishishini le-hardware, idigri ye-brand ye-brand eqhelekileyo, kunye neemveliso ezinexabiso eliphantsi ngokuthandwa okukhulayo kwabathengi, ngokuthe ngcembe bethatha malunga ne-80% yemarike yabathengi, kunye nesithuba phakathi abathengi ababini abaphakathi baya bebancinci kwaye bencinci.
Kwiminyaka yakutshanje, ukhuphiswano loshishino lwe-hardware luye lwaba lubi kakhulu, ishishini phakathi kwe "imfazwe yexabiso" enkulu, "i-Golden Nine Silver Ten", iindidi zeeholide ezinkulu zokukhushulwa ukwenzela ukuba abathengi bajwayele. Ngoku, elinye iliza "lokwenza ngokwezifiso zabucala" lisasazeka kancinci. Iinkampani ze-Hardware ukulandela lo mkhwa, ukwenza iimveliso ezihlangabezana neemfuno zengqondo zabathengi kubaluleke kakhulu.
Ngokukhula kwesizukulwana esitsha samaqela abathengi, ukwenza ngokwezifiso ngokuhambelana neemfuno zabantu abatsha banamhlanje bakhuthaza ubuntu kwaye babonise umtsalane wabo ongenise ukukhula okukhawulezayo, ngakumbi kwi-customization ephezulu. I-hardware yesiko ayiphuculi kuphela imvakalelo yomthengi yokuthatha inxaxheba, ukomeleza ukuthembela komthengi kwi-brand, kodwa izisa abathengi imvakalelo eyahlukileyo kunye namava.
Amashishini kufuneka abeke ecaleni inkungu ukuze agqobhoze ungqingo
I-polarization ye-Hardware yemarike iya isanda kakhulu, amashishini e-hardware kwixesha elizayo iindlela zokhuphiswano ukongeza ekuphuculeni ngokuqhubekayo, ukuphucula umgangatho weemveliso zabo, kufuneka bagxininise kwinkonzo, ukuveliswa kwenkonzo okanye kumashishini kunye nokwandiswa okusebenzayo kweeprojekthi zenkonzo ezahlukeneyo. , kwaye ihlanganiswe kwinkqubo yenkonzo epheleleyo. Amashishini kufuneka agxininise kuyilo lwemveliso, ulwakhiwo kunye nophuculo oluxhasayo, kuphela ukuphumelela okubanzi kunye nenkqubela yindlela esebenzayo yokungaphumeleli.
Ixesha lokuposa: Jul-04-2023