China Hardware Industry Analysis

Ishishini le-Hardware libhekiselele ekusetyenzweni kwee-hardware, ukuveliswa, imveliso, ukunyibilikisa, ukumbiwa kwemigodi kunye neminye imisebenzi yolu shishino. Emva kweminyaka yophuhliso, imboni ye-hardware ingene kwixesha elithi "polarization", kwaye "umthetho wesibini okanye wesibhozo" uye waba yinto engenakuphepheka. Amashishini e-Hardware aneempawu zawo kuphela, indawo echanekileyo yamaqela abathengi, ukuze athathe indawo enenzuzo kwimarike.

I-polarization yemarike ye-Hardware

Ngokukhuphisana okukhulayo kwishishini le-hardware, imarike ye-hardware iyatshintsha kumjelo ongapheliyo weemeko ezintsha zeemveliso ezine-brand inzuzo, nokuba ngokomgangatho, isitayile okanye inkonzo emva kokuthengisa, njl njl. iimpahla” zilungelelaniswe kwiimfuno zohlaziyo lwexeshana okanye ukulungiswa komgangatho ophantsi womvuzo ophakathi womthengi ophakathi, ngaloo ndlela kube negalelo kwimarike yabathengi be-bipolar yehardware. Oku kukhokelele ekwandiseni okuqhubekayo kwemarike yabathengi be-bipolar ye-hardware.

Kwishishini le-hardware, iibrendi eziphambili ezinokwazisa okuphezulu kophawu, kunye neemveliso ezinexabiso eliphantsi yidigri ethandwayo yabathengi ziya zivelela, ngokuthe ngcembe zithatha malunga ne-80% yentengiso yabathengi, kwaye phakathi kwezi zibini isithuba senqanaba eliphakathi. abathengi baya bebancinci kwaye bencinci.

“Ukwenziwa ngokwezifiso kwabucala” kufunwa kakhulu

Kwiminyaka yakutshanje, ukhuphiswano kwishishini le-hardware luba lubi kakhulu, oosomashishini badlala "imfazwe yexabiso", "i-Golden Nine, i-Silver Ten", iintlobo ezahlukeneyo zokunyuswa kweeholide ezinkulu ukwenzela ukuba abathengi bajwayele. Ngoku, elinye iliza lendlela “eyenziwe ngokwezifiso” lisasazeka kancinci. Amashishini e-Hardware ukulandela lo mkhwa, ukwenza iimveliso ngokuhambelana neemfuno zengqondo zabathengi kubaluleke kakhulu.

Ngokukhula kwesizukulwana esitsha samaqela abathengi emva kweminyaka engama-90, iimveliso ezilungelelanisiweyo ziye zangenisa izinga eliphezulu lokukhula ngokuhambelana neemfuno zolutsha lwale mihla ukuxhasa ubuntu kunye nokubonisa i-charisma yabo, ngakumbi iimveliso eziphuculweyo ezilungelelanisiweyo. Ihardware eyenziwe ngokwezifiso ayiphuculi nje kuphela imvakalelo yokuthatha inxaxheba kwabathengi, yomeleza imvakalelo yomthengi yokuthembela kwi-brand, kodwa izisa abathengi imvakalelo eyahlukileyo kunye namava.

Amashishini kufuneka asuse inkungu ukuze agqobhoze

I-polarization ye-Hardware market iya isiba ngakumbi nangakumbi, amashishini e-hardware kwiindlela zexesha elizayo zokhuphiswano ukongeza ekuphuculeni ngokuqhubekayo, ukuphucula umgangatho weemveliso zabo, kufuneka bagxininise kwinkonzo, ukuba bakwazi ukusungula inkonzo okanye kubakhuphisana nabo Iiprojekthi zeenkonzo ezahlukeneyo kulwandiso olusebenzayo, nokuhlanganiswa kwinkqubo yenkonzo epheleleyo. Amashishini kufuneka agxininise kuyilo lwemveliso, ulwakhiwo kunye nophuculo oluxhasayo, kuphela uluhlu olupheleleyo lwempumelelo kunye nenkqubela yindlela esebenzayo yokungaphumeleli.